The IP Practice Section of the California Bar will hold their annual conference on November 15-16, 2015 at the Westin Mission Hills in Rancho Mirage, California. On Thursday, November 15, 2015 from 9:00 am - 10:00 am a general session will be held on The Undiscovered Country: What Must be Found in an IP Audit. This panel will provide a comprehensive overview of the essential IP portfolio information that must be identified and understood in a competent, useful IP audit.
The program will focus on understanding the strategic interrelation, including branding, technology, copyright, trade secret and license relationships. Participants will learn about important categories of data, often overlooked, that can have major and often negative impacts on the value and integrity of an IP portfolio.
The panelists will consist of:
- Joe Agiato, Senior Managing Director, Avenue M Advisors®, Inc.
- Dennis Loomis, Baker Hostetler LLP